Rethinking the Membership Acquisition Journey
Rethinking the Membership Acquisition Journey
Rethinking the Membership Acquisition Journey
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Overview
Future wanted to grow registered members across its 200+ publishing brands, but the existing account journey gave users little reason to become members or return after signing up.
I designed a scalable white-label membership journey that helped brands communicate clearer value, support both free and paid membership experiences, and create a stronger foundation for future engagement and conversion.
Role
Senior UX Designer
Contribution
Led the UX strategy, journey mapping, information architecture, interaction design, prototyping, experimentation planning and developer handoff, working closely with product, engineering and commercial stakeholders.
Outcome
Launched a reusable membership framework across multiple brands, creating a consistent foundation for free membership and shaping the next phase of paid membership experiences.
Overview
Future wanted to grow registered members across its 200+ publishing brands, but the existing account journey gave users little reason to become members or return after signing up.
I designed a scalable white-label membership journey that helped brands communicate clearer value, support registered and paid membership experiences, and create a stronger foundation for engagement and conversion.
Role
Senior UX Designer
Contribution
Led UX strategy, journey mapping, IA, prototyping, experimentation planning and developer handoff, working closely with product, engineering and commercial stakeholders.
Outcome
Launched a reusable membership framework across multiple brands, creating a foundation for membership acquisition and future paid membership experiences.
Discovery to landing page decision point
Shows how users encounter Live Science Pro, understand the initial value, and reach the landing page where they can compare options.
Discovery to landing page decision point
Shows how users encounter Live Science Pro, understand the initial value, and reach the landing page where they can compare options.
Free registration path
Shows how users who are interested but not ready to pay can register first and stay in the membership journey.
Free registration path
Shows how users who are interested but not ready to pay can register first and stay in the membership journey.
Paid membership path
Shows how users ready to commit can move from paid value into plan selection, checkout and the paid member state.
Paid membership path
Shows how users ready to commit can move from paid value into plan selection, checkout and the paid member state.
