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©2026

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I design membership experiences that convert users into loyal members.
Senior UX Designer at Future plc. Previously at Samsung and Secretlab.

Brands I’ve Worked On

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Selected Works

20252026 Highlights

A year of returning to academia for my MSc, then re-entering industry as a Senior UX Designer while taking a startup from concept to launch.

Joined Future plc

Joined Future plc

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Senior UX Designer

Senior UX Designer

Shaping large-scale digital experiences across global brands.

Shaping large-scale digital experiences across global brands.

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Founded

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Startup company behind RideOnTime, an accessbility product for public transport

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Founded

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Startup company behind RideOnTime, an accessbility product for public transport

Featured in Tech.eu

Featured in Tech.eu

RideOnTime's journey covered in European tech press.

RideOnTime's journey covered in European tech press.

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UCL Hatchery 2025 - 2027

Selected into the incubator cohort to scale RideOnTime.

UCL Hatchery 2025 - 2027

Selected into the incubator cohort to scale RideOnTime.

Magnifying glass symbolizing attention to details

UCL Hatchery 2025 - 2027

Selected into the incubator cohort to scale RideOnTime.

UCL Hatchery 2025 - 2027

Selected into the incubator cohort to scale RideOnTime.

Published at CHI 2025

Research included in ACM CHI proceedings.

Research included in ACM CHI proceedings.

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Career

9 Years in UX

9 Years in UX

Across Samsung, Secretlab, and now Future plc, shaping large-scale digital products used by millions.

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MSc HCI, UCL

Graduated with Distinction

Award-winning accessibility product

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Multiple competition wins and early-stage funding secured.

Award-winning accessibility product

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Multiple competition wins and early-stage funding secured.

How I design for real impact

How I design for real impact

How I design for real impact

(01)

Growth and Lifecycle

Acquisition, onboarding, retention across multi-brand ecosystems

Membership Journeys

Engagement And Activation

Conversion And Retention

Experimentation

(01)

Growth and Lifecycle

Acquisition, onboarding, retention across multi-brand ecosystems

Membership Journeys

Engagement And Activation

Conversion And Retention

Experimentation

(01)

Growth and Lifecycle

Acquisition, onboarding, retention across multi-brand ecosystems

Membership Journeys

Engagement And Activation

Conversion And Retention

Experimentation

(02)

Systems at Scale

Building reusable UX frameworks across brands, teams, and products

Cross-Brand Components

Scalable Patterns

Design Systems Thinking

Platform Consistency

(02)

Systems at Scale

Building reusable UX frameworks across brands, teams, and products

Cross-Brand Components

Scalable Patterns

Design Systems Thinking

Platform Consistency

(02)

Systems at Scale

Building reusable UX frameworks across brands, teams, and products

Cross-Brand Components

Scalable Patterns

Design Systems Thinking

Platform Consistency

(03)

Product Direction

Shaping what gets built and why through insight and delivery

Research-Led Decisions

Experience Strategy

Prioritisation

Iteration With Data

(03)

Product Direction

Shaping what gets built and why through insight and delivery

Research-Led Decisions

Experience Strategy

Prioritisation

Iteration With Data

(03)

Product Direction

Shaping what gets built and why through insight and delivery

Research-Led Decisions

Experience Strategy

Prioritisation

Iteration With Data

About

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Based in London, I’m drawn to thoughtful systems, steady growth, and the small details that quietly shape how things feel.

Achievements & Awards

UCL Hatchery

Founder, Venture Programme

2025–2027

UCL Hatchery

Founder, Venture Programme

2025–2027

UCL Hatchery

Founder, Venture Programme

2025–2027

ACM CHI Publication

Peer-reviewed research paper

2025

ACM CHI Publication

Peer-reviewed research paper

2025

ACM CHI Publication

Peer-reviewed research paper

2025

MSc HCI - Distinction

University College London

2025

MSc HCI - Distinction

University College London

2025

MSc HCI - Distinction

University College London

2025

SustainTech - Best Pitch

Tecno International collaboration

2025

SustainTech - Best Pitch

Tecno International collaboration

2025

SustainTech - Best Pitch

Tecno International collaboration

2025

Tech.eu Feature

Startup press coverage

2025

Tech.eu Feature

Startup press coverage

2025

Tech.eu Feature

Startup press coverage

2025

Experience

Senior UX Designer

Future PLC

Since 2025

Senior UX Designer

Future PLC

Since 2025

Senior UX Designer

Future PLC

Since 2025

Co-Founder

Solora Limited

Since 2025

Co-Founder

Solora Limited

Since 2025

Co-Founder

Solora Limited

Since 2025

UI/ UX Designer

Secretlab

2021-2024

UI/ UX Designer

Secretlab

2021-2024

UI/ UX Designer

Secretlab

2021-2024

Digital Account Manager

Cheil APAC

2020-2021

Digital Account Manager

Cheil APAC

2020-2021

Digital Account Manager

Cheil APAC

2020-2021

UX Designer

Cheil UK

2016-2020

UX Designer

Cheil UK

2016-2020

UX Designer

Cheil UK

2016-2020